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Dirtwoof

09/23/15 9:40 AM

#42654 RE: legster69 #42648

Except they are only in 3,000 stores not 29,000. Your math is off by an order of magnitude.
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Voices of Reason

09/23/15 9:41 AM

#42657 RE: legster69 #42648

Ok - I did the math assuming they sell out 100% of the dolls and no returns....2924 Walmarts x 10 dolls per store x $23.74/doll = $694k.

Now factor in Walmart's cut (assume 10%), Tonner's potential cut (5%), cost of sales (assume 70% of sales price - more than generous considering history shows that cost of sales is at 100%) and you end up with a gross margin of only $178k.

Now start subtracting the hard cash that is heading out the door:
Projected Interest Expense for 2015 = $2.2 million
Project G&A for 2015 = $0.9 million
Lawsuits/Settlements/Judgments = $0.8 million
Working Capital Deficit = $24.3 million
Accumulated deficit = $35.8 million
More derivative losses
No cash to fund ongoing operations/production

Also of note from the latest financials: "We believe that our operating expenses will increase over the next 12 months and estimate that our capital requirements for the next 12 months will exceed $1.5 million."