Ok - I did the math assuming they sell out 100% of the dolls and no returns....2924 Walmarts x 10 dolls per store x $23.74/doll = $694k.
Now factor in Walmart's cut (assume 10%), Tonner's potential cut (5%), cost of sales (assume 70% of sales price - more than generous considering history shows that cost of sales is at 100%) and you end up with a gross margin of only $178k.
Now start subtracting the hard cash that is heading out the door: Projected Interest Expense for 2015 = $2.2 million Project G&A for 2015 = $0.9 million Lawsuits/Settlements/Judgments = $0.8 million Working Capital Deficit = $24.3 million Accumulated deficit = $35.8 million More derivative losses No cash to fund ongoing operations/production
Also of note from the latest financials: "We believe that our operating expenses will increase over the next 12 months and estimate that our capital requirements for the next 12 months will exceed $1.5 million."