Being that your a so called genius at patent law and marketing guru, please explain what the target market is. Unless you are an insider with cost analysis at hand I don't believe that you can speak for the company. As for being like Emotiv which cost considerably more and looks like something from Star Trek I'm sure MSI will be happy with that.They are promoting the worlds smallest BCI unit. Something that can worn outside without looking like a Treky.I know that you want a high priced device at a discount price, but most people can afford $129 for a device that meets the competition and doesn't make them look like aliens.