RD: I agree. However, I do think that national t.v. campaign will come towards end of this year or beginning next year. Right now it is more important for them to build the infrastructure in order to support a national campaign. Isn't going to do any good to get people to sign up only to have them leave two months later. If you have a bad experience you are less likely to return. I think also that we will not see another major retailer (not including AAFES) until most of the infrastructure is in place...later this year all bets are off.
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