you could say that no talk of this and other things is because they are confident, or perhaps overconfident in their eventual success.
Think about it...if you had a CC rollout to take care of, and AAFES deal to finalize and perhaps a Target deal to hammer through, would you really be concerned with PRing something of that nature?
I really think they think that investors, media outlets., will buy/promte this stock/business because of real financial results/quality services, not the PR wagon. And this does make me wonder if they are really overconfident or just plain sure as dirt that the next 6 months will be breakthrough for them. Very interesting.