Replies to post #28024 on Epoxy Inc. (fka EPXY)

[tedpeele]

Ok, thanks. Who buys milk from KT if it isn't just someone in a hurry and willing to pay more than what it sells for at their grocer or Walmart? Loyalty doesn't bring that person in--convenience does. Now, if they get a deal on gas that's another thing, and because they are already there they will buy other things, so I can see that angle, which would work well in areas they are saturating or if the convenience store down the street doesn't offer a similar reward program. The church and group angle does seem to be a good idea. But that isn't the Epoxy approach--which is one person at a time using their app, right? I suppose the church folks who are already going there to save on gas might use the digital loyalty card to save on other things but how does that help KT when those folks were going there anyway to save on gas? IOW I'm not seeing the added value for those people, and I'm not seeing it for individuals. Sorry to be so negative, but I don't believe much in loyalty programs unless there is a product that the business offers that the customer will go out of their way to get, and with the churches that is already covered with a different kind of loyalty program.

[senor_c]

Great, post and appreciate the inside knowledge. I will add a story for anyone who cares: When I was in middle school, I lived in a small po dunk of a town in WI. People were great. They didn't have much in terms of restaurants, etc. but they had their Kwik Trip. They absolutely loved that place. In fact, since there was no pizza parlor or pizza hut, Kwik Trip was the local fav for pizza. Pizza parties at the school were always supplied by KT. I have fond memories of that pizza. Since then, pizza places have moved in, but the locals still love the KT pizza! It's safe to say they have a HUGE customer base that is extremely loyal. Tedpele - keep researching the company, etc. it's there!!