Great, post and appreciate the inside knowledge. I will add a story for anyone who cares: When I was in middle school, I lived in a small po dunk of a town in WI. People were great. They didn't have much in terms of restaurants, etc. but they had their Kwik Trip. They absolutely loved that place. In fact, since there was no pizza parlor or pizza hut, Kwik Trip was the local fav for pizza. Pizza parties at the school were always supplied by KT. I have fond memories of that pizza. Since then, pizza places have moved in, but the locals still love the KT pizza! It's safe to say they have a HUGE customer base that is extremely loyal. Tedpele - keep researching the company, etc. it's there!!