While it is a fad, its pretty to easy to see that either one of the penny companies will take off with it, or one of the major companies will grab it and run with it.
Either way there is a market for it.
People dont really care what energy drink they drink, most people develope a preference but whenever mixing with alcohol no one truely cares which brand the energy is. And when its straight it still isnt a game breaker, if they want one they want one.
While i agree there is major hurdles to overcome in any food or beverage company looking to go nationwide.
The end of the day, this is the only one out of the pennys with a CEO who has been involved with major beverage companies, has his own drink that is already in 7 states, and has both a marketing team behind them and a very solid bottling company.
There is always risk in stocks, and even more in penny land but I plan on grabbing up extra shares here.
In the past i realize jerry is a bit questionable, but I think Tom is the real deal, and with him as CEO even without controlling preference, i think he can make this thing move right.
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