People dont really care what energy drink they drink…
Which is why they usually buy either the one they've seen the most TV commercials about, or the cheapest. The energy drink market is already very well-established. For a small new company to break into it would be nearly impossible. DNAX, for example, has a product that's been in production for several years. People seem to like it. The company is teetering on the verge of bankruptcy.
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