Thats what a PR program is regular news they feed to the public. There not going to put out weekly crap unless its meaningful , Its 60 days or less before they drill they could put out all kinds of info to pump it and then not hit oil and it goes straight down no matter what they put out . It comes down to them hitting oil thats why there doing the PR to get more eyes on it so when they hit oil it goes straight up. The more you make it look like a pump the shorts will just screw with it more, There will be enough meaningful info to move it up without making it look like a punp.