RD ..IMO TV ads are still too expensive at this stage of trying to grow....a lot of talk still about super bowl....
Sanitizing the Super Bowl
The pressure to keep it clean hasn't stopped advertisers from shelling out a record $2.4M per spot.
February 4, 2005: 9:20 AM EST
By Krysten Crawford, CNN/Money staff writer
The Super Bowl, the most widely watched sport event in the U.S., has long commanded the highest ad rates of any television program. By way of comparison, 30-second ads on prime time typically run about $400,000, though it's worth noting that last year's NBC 'Friends' finale cost advertisers $2 million a slot.
Internet awareness campaign is my desire til revenues get there for the TV stuff.The super bowl thing was a disaster in cash burn but no one probably regrets it more than JF and company IMO.The point of SB ads was instant success in branding and awareness but NO company is built overnight.