I have to agree with you Bry. Don't forget to mention the gazillion mailers as well. Every time I open my mailbox it seems there's something from Netflix or has netflix inserted. It's a matter of recognition. They are known for the product of movie rentals.
I would prefer to see that sort of push which includes GAMES!! We can take away their customer base by offering more variety. However, people have to know about us first. Maybe kids bugging mom and dad for games and they'll say, "hey hon, why not join Gameznflix then we can enjoy movies while Johnny/Susie gets games!"