it's going to be a long-term war of attrition imo...
Intel's mobile division is like a chip that generates so much heat it is constantly clock throttled, "the more we sell the more $$ we lose". there isn't any hope of creating enough volume to turn a profit with current products. X86 @14nm v ARM 28nm conclusion: gotta get to 10nm, completely priced out of the market and total denial.