Thirteen is a fairly late game to get into the family business of grifting.
With all due respect, shajandr, I think that you got it wrong. The Rico family has indeed been in the water business for five generations now. Although most of the water was for the purpose of hydration, perhaps the youngest Rico was diverted into the side business of dilution.
My first infographic is incorrect. It lists "four generations" but afterwards I found the image at the bottom while digging through the Pleasant Kids historical archive. My apologies to all...
PS: iHubbers flocking to Disneyworld -- still fantasizing of that Disney buy-out because Disney needs some fresh cartoon faces and barriers to entry are just too high to compete against PLKD in the kids beverage market!!!