Or, at least if CC put GZFX stickers, on or around the PSP boxes, to advertise the servive. All I am saying is, that I am seeing first hand how popular these PSPs are. I went on my fifth graders field trip a couple of weeks ago, and the bus ride was practically SILENT, because all of the kids were playing with their PSPs! (The bus driver, and the teachers were loving it!) Of course my son sat there with sad little puppy-dog eyes, because he didn't have one. I finally gave him my cell phone to play games on, but that just wasn't the same!