It makes complete sense for the CEO to step up and let shareholders know what the plans are, the symbol name as it is now or after makes no difference as far as that goes. We're in the .018+ range now and the CEO is definitely screwing over shareholders by treating this as he does his private companies.
As it stands right now, Robert Calkin sucks as a CEO of a publically held company. The pps has sunk yet again, that's a fact directly related to him, not short games.