Volkswagen of America, Inc. Signs Exclusive Agreement With SIRIUS Satellite Radio PR, Friday March 17, 8:47 am ET
NEW YORK and AUBURN HILLS, Mich., March 17 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq: SIRI - News) and Volkswagen of America, Inc. today announced that Volkswagen will offer SIRIUS as its sole satellite radio provider for vehicles sold in this country through 2012.
Volkswagen will exclusively offer SIRIUS beginning with the introduction of its 2007 model year vehicles, and expects to equip approximately 80% with SIRIUS satellite radio receivers. Additionally, Volkswagen will offer three months of complimentary service.
"There is no doubt that the growth in popularity of satellite radio has been phenomenal and that SIRIUS is at the forefront of offering listeners an incredible breadth of creative programming," said Steve Keyes, Public Relations General Manager, Volkswagen of America, Inc. "The partnership of these two great brands makes our products more desirable to our customers."
"We are very excited about Volkswagen of America's decision to make SIRIUS the exclusive provider of satellite radio in Volkswagen vehicles," said Mel Karmazin, CEO of SIRIUS. "Volkswagen of America has been an excellent non- exclusive partner during the past few years, and we are very pleased that they have decided to emphasize their belief in SIRIUS and increase their level of commitment through this new, exclusive agreement. We look forward to working closely with them in the future to offer their customers the best in-vehicle entertainment available."
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