That's assuming Red Sun is really a "premium" cigarette.
What determines a premium cigarette? Is there an industry standard? Nope.
That means anyone can make up a story about how great their tobacco is and sell it as such. It's up to the consumer, based on his own subjective taste, to concur on whether or not it's "premium" to them.
So even if we reduce the number down to 20 or 30 "premium" cigarette brands, it's still fierce competition.
Do people really see salesman hustling to push Red Sun on someone in a tobacco shop when someone comes in and wants a pack of Dunhill? Seems rather far fetched. Lets say that does happen, how many people will be willing to try them? How many people will continue to buy them?
These questions can be answered to an extent by a little thing called a Focus Group. How many focus groups has 22nd Century Group conducted?
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