Folly, what are the high-margin, premium brand cigs that you believe Red Sun will compete against? How many? Is it really 100s in a "saturated market"?
It is my understanding that retailers will have an incentive to sell the premium brand due to profit margins. As somebody with a sales / marketing background, I can tell you that the most cost effective way to generate sales is via word of mouth. If high end retailers spread the word and promote trial, the sales can generate. There is no DTC advertising that is really necessary if the customer picks up their current smoke product at the shop. A simple poster for a couple bucks at smoke shop is all that would be necessary, for starters. All IMO.
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