Builders and big orders through pro desk...well Redshield adds approx. 1% to homeowner cost...so for a 300k home profit is $3k...of that what margins does Eco make? So as you can understand the numbers are not in Ecos favor for these ones and two home packages and not profitable for the harry homeowner buying the wood at HD...SOMEWHERE CONMAN changed his business plan from local distributors, coaters to bigbox...I just don't see the margins working with a big box...they will squeeze the price in future and Eco barely makes anything now...just my opinion