If I recall correctly, YUM’s proportion of profits from China was 50-60% before the 2012 debacle where YUM lost market share due to the purportedly excessive use of antibiotics in its chickens. If this is correct, it implies that YUM’s recovery has left it below its prior share of the Chinese market.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”