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Tuesday, 02/21/2006 12:10:33 PM

Tuesday, February 21, 2006 12:10:33 PM

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Guardian Technologies International, Inc. Retains Global Business Communications Consulting Firm
Tuesday February 21, 11:32 am ET

WASHINGTON--(BUSINESS WIRE)--Feb. 21, 2006--Guardian Technologies International, Inc. (OTCBB:GDTI - News), a provider of intelligent imaging informatics solutions for the homeland security and healthcare industries, today announced it has retained Dittus Communications and Financial Dynamics (FD) to develop an integrated business communications program. Dittus/FD will initiate a program for Guardian including public affairs, media relations and investor relations services.

"We have the solutions -- developed on our 3i platform, our imaging analysis engine -- that meet the current and future technology requirements of the homeland defense and security sectors as well as the increasing demand for automated imaging diagnostics in the healthcare sector," commented Michael W. Trudnak, chairman and CEO of Guardian Technologies. "By pairing up with Dittus/FD, a globally recognized business communications consulting team, we will have the opportunity to increase our visibility with all of our key constituents including U.S. and foreign governments, business partners, and investors. This will increase our market presence and enhance our growth potential going forward."

"We believe the Dittus/FD team provides the expertise and guidance to clearly and successfully communicate our strategic business direction, enhance our reputation in the marketplace, facilitate introductions to key investors and analysts, and respond in a timely manner to investor inquiries and requests for information," stated Bill Donovan, president and chief operating officer of Guardian Technologies.

Gloria Dittus, president and CEO of Dittus Communications, said, "This is an exciting opportunity that partners us with an innovative company addressing sizeable markets. Guardian is poised for substantial success in rapidly emerging and growing market segments, not only for 2006, but for many years to come. Our goal at Dittus/FD is to be a catalyst in the marketplace to solidify Guardian's reputation as the preeminent provider of intelligent imaging informatics solutions for a broad range of applications."

About Guardian

Guardian Technologies (OTCBB:GDTI - News) employs high-performance imaging technologies and advanced analytics to create integrated information management products and services. Guardian's technologies are focused on two primary markets: Homeland Defense and Healthcare Solutions. Guardian's homeland defense security technologies provide highly accurate threat-item detection at the image-scanning level, and the company's Healthcare Solutions for radiology improve information and process flow with state-of-the-art RIS/PACS technology, and integrated archiving and reporting network services.

About Dittus/FD

Based in Washington, DC, Dittus Communications serves U.S. and international clients and is recognized as a leader in public affairs and government-sector marketing communications. In December 2005, Dittus became part of Financial Dynamics (FD), a leading business communications and consulting firm with a 20-year history advising clients' senior management in corporate and financial public relations, investor relations, transaction communications, public affairs, and crisis communications. FD is co-headquartered in London and New York.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document and those made from time to time by Guardian through its senior management are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect the Company's current views with respect to the future events or financial performance discussed in this release, based on management's beliefs and assumptions and information currently available. When used, the words "believe", "anticipate", "estimate", "project", "should", "expect", "plan", "assume" and similar expressions that do not relate solely to historical matters identify forward-looking statements. Forward-looking statements concerning future plans or results are necessarily only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include, among other things, in particular, the size and timing of contract awards, performance on contracts, performance of acquired companies, availability and cost of key components, unanticipated results from audits of the financial results of the Company and acquired companies, changing interpretations of generally accepted accounting principles, outcomes of government reviews, developments with respect to litigation to which we are a party, potential fluctuations in quarterly results, dependence on large contracts and a limited number of customers, lengthy sales and implementation cycles, market acceptance of new or enhanced products and services, proprietary technology and changing competitive conditions, system performance, management of growth, dependence on key personnel, ability to obtain project financing, general economic and political conditions and other factors affecting spending by customers, the unpredictable nature of working with government agencies and other risks, uncertainties and factors including those described from time to time in Guardian's filings with the Securities and Exchange Commission, including without limitation, Guardian's Form 10-K for the year ended December 31, 2004 and its quarterly reports on Form 10-Q. Guardian expressly disclaims any obligation to update any forward-looking statements.


Contact:

Guardian Technologies International, Inc.
Investor Relations:
Financial Dynamics
Lauren Levine/Madhavi Venkatesan
212-850-5600
or
Media:
Dittus Communications
Dale Curtis, 202-715-1520
Dale.curtis@dittus.com

Source: Guardian Technologies International, Inc.

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