STOCK GOODIES PLAYS OF THE WEEK

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As part of CVSL, each company would keep its own unique identity, leadership, brand and culture. The product lines and sales force of the separate CVSL companies would not be mixed. All companies would benefit from shared ideas and efficiencies in the "back of the house," such as finance, IT and supply chain.

An example of this model in another industry is LVMH (Louis Vuitton Moet Hennessey), a company where distinct brands operate separately under one umbrella.