AMD strictly moderated (AMD)

[spokeshave]

I think AMD fans and the rest of the community seems a little dumbfounded about VIIV. It's clearly a great marketing move.

I can't quite grasp how leaving anyone dumbfounded, or confounded for that matter, can be construed as a great marketing move.

Centrino was a great marketing move albeit an expensive one. It seems that Intel has forgotten how they did Centrino with Viiv. No one seems to really know what exactly it is, how to say it, how to write it, or what it does for people.

It may very well be another great "platformization" effort for Intel, but the name, the market awareness and the perception of consumer benefit seems to be decidedly absent. At least so far.