USE THE FORCE LUKE! (Skip the facts, go fractal...)
"Go with the math that matches the problem, even if it seems strange. In order to model the stock market, he [Mathematician/theorist Benoit Mandelbrot] insists, one must use fractals, because they are the only way science has of exactly imagining the rough and uneven nature of a market. “Roughness proved very difficult to handle,” Mandelbrot says, “which is why it was not handled before fractal geometry.” (See “Fractal What? Mandelbrot Explains“)