In July, we were invited to start a promotional, six store trial sale of Lean Slow Motion Potion™, to test Walmart’s consumers’ acceptance of our brand. After very successful placements in these stores, we were invited to extend Lean into 23 additional stores across 3 states, with reserved shelf space at each location.
I’m happy to further report that all 3 flavors of Lean Slow Motion Potion™ have been selling equally well throughout our wide test launch area. We’ve received positive reports from store managers, district managers, grocery department managers and even pharmacy OTC department managers; all of whom have been pleased with our sales to a wide variety of consumers. We will press forward with plans for expansion into additional Walmart stores in the near future as well as expanding our Brand footprint and exposure at existing stores with favorable modular space and prominent point-of-purchase displays. We expect that our innovative brand management strategies will lead the way.
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