The Rising Influence of Rising Affluence

[DewDiligence]

YUM—More on the same topic:

http://in.reuters.com/article/2013/12/04/us-yum-china-safety-idINBRE9B30HX20131204

Yum Brands Inc's KFC website in China trumpets the slogan "Trust in every bite."

… Interviews with Chinese consumers suggest that rather than soothing concerns, the ads are reminding diners about the food safety scare at the fried-chicken chain, which could undermine Yum's mission to revive sales there.

"Trust in every bite" is a really bad advertising slogan for a restaurant company!