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DewDiligence

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DewDiligence

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Re: DewDiligence post# 7760

Thursday, 12/05/2013 9:04:48 PM

Thursday, December 05, 2013 9:04:48 PM

Post# of 29422
YUM—More on the same topic:

http://in.reuters.com/article/2013/12/04/us-yum-china-safety-idINBRE9B30HX20131204

Yum Brands Inc's KFC website in China trumpets the slogan "Trust in every bite."

… Interviews with Chinese consumers suggest that rather than soothing concerns, the ads are reminding diners about the food safety scare at the fried-chicken chain, which could undermine Yum's mission to revive sales there.

"Trust in every bite" is a really bad advertising slogan for a restaurant company!

“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”

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