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Thursday, 08/08/2013 12:13:34 PM

Thursday, August 08, 2013 12:13:34 PM

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http://www.digitimes.com/news/a20130807PD222.html
Vendors pleased with Bay Trail-T performance, but concerned about pricing
Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Wednesday 7 August 2013]

Intel is ready to announce its upcoming Bay Trail-T platform, designed specifically for tablets, in December, and most of Intel's brand partners have expressed satisfaction over the new platform's performance and power consumption; however, pricing is a concern, according to sources from tablet vendors.

Intel currently prices Bay Trail-T-based processors at around US$20-30; however, vendors believe that if Intel is willing to drop the price to US$15, it would have a great chance of turning the tables on ARM-based chipmakers such as Qualcomm, MediaTek and Nvidia.

Intel's Bay Trail-T platform features the company's latest 22nm Silvermont architecture and has significant improvements in power consumption and performance. The platform also features new Gen 7 graphics technology to enhance graphics performance and with support for DirectX 11, meaning the platform is also capable of running PC applications and games.

The Bay Trail-T platform will support both Android 4.2 and Windows 8.1 operating systems. The Bay Trail-T/Windows 8.1 platform will be shipped starting the end of October, while the Bay Trail-T/Android 4.2 platform is set to be released in mid-November.

The sources pointed out that MediaTek is offering its ARM-based solutions at around US$15. If Intel can offer a similar price, it would allow the CPU maker to rise to the same level as others in the game, the sources explained.
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