Stupid is kind of harsh. But 'the market' is slow - almost always behind the curve. Presently there are two main ways to trade ITKH: Take a chance - get in early- in anticipation that the selling of Send Global happens and ITKH receives the rest of the $2mil cash. Take a chance- get in early- in anticipation ITKH will generate big profits marketing the BioFusion products. Or play it safe and wait - until the Send Global deal is completed. Or play it safe and wait until the revenue/profit #'s come out on the BioFusion marketing deal. Both strategies have merit.