It's only a 'product launch' if they have figured out who it is that is going to manufacture it,... and if they have a production schedule (even if tentative) they can point to.
Oterwise,... it is what it is,... a snazzy, one-hit, prototype.
Tons of potential,... but potential is nothing without a plan to proceede.
“The two most powerful warriors are patience and time.”
- Leo Nikolaevich Tolstoy