Worldwide mobile phone unit sales totalled 423.4 million units in 2002, a 6% increase from 2001, according to research group Gartner Dataquest.
Fourth quarter worldwide mobile phone sales totaled 122.6 million units, an increase of 14% versus the same period last year. Gartner Dataquest analysts said fourth quarter mobile operator connection growth came in well above industry expectations in almost every region of the world, helping to drive fourth quarter sales up almost 15% sequentially.
"Consumers embraced a variety of innovative handsets, especially those with colour screens, rather than delaying replacement purchases because of an ongoing lack of compelling mobile data services," said Bryan Prohm, senior analyst. "This is an encouraging trend, because, as carriers and manufacturers determine how to better align devices with applications and services, the market may again prove stronger than expected during 2003."
Once again, the largest vendors realised much better results than the smaller and regional vendors in 2002. Four of the top 5 vendors gained market share versus 2001 (see Table 1), while Samsung led all vendors with a 47.6% increase in sales to end-users.
Nokia's 2002 market share reached 35.8%, almost a full percentage point gain in market share versus the fourth quarter of 2001. Nokia did even better in the fourth quarter of 2002 when its market share approached 37%. However, Gartner Dataquest analysts said the vendor would face challenges in 2003.
"Some large GSM carriers will actively promote other manufacturers' products during 2003 in an attempt to restrain Nokia's growth in major markets," said senior analyst Ben Wood. "Nevertheless, multiple opportunities exist for Nokia to maintain and even increase its market share in 2003, particularly in code division multiple access (CDMA) markets in Asia-Pacific and the Americas."
Some key product delays hampered Motorola's recovery during 2002, and the company netted only a small year-over-year increase in market share, but prospects for 2003 remain bright. "During 2003, look for Motorola to again vie for leadership of the global CDMA market, consolidate an emerging leadership position in the Americas and move to defend share in China. Motorola's greatest challenge, however, remains how to address an enduring weakness in the Europe, Middle East and Africa (EMEA) region," Prohm said.
Samsung, the world's third-largest vendor of mobile phones during 2002, is positioned for continued success in 2003. "Samsung has a mature and innovative handset portfolio encompassing CDMA, GSM, time division multiple access (TDMA), and it maintains a strong presence in all major markets except Japan. It has become almost universally regarded as the industry's most significant threat to incumbent mobile terminal manufacturers," said Gartner Dataquest industry analyst Ann Liang.
Market Data 
Markets 
AI
