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Re: Data_Rox post# 1881

Tuesday, 03/11/2003 7:37:57 AM

Tuesday, March 11, 2003 7:37:57 AM

Post# of 24755
Blue Lava Wireless to Launch BREW(TM) Version of Tetris(R)
Tuesday March 11, 7:35 am ET
http://biz.yahoo.com/prnews/030311/latu061_1.html

Company Bringing Beloved Game to BREW-Enabled Phones


HONOLULU, March 11 /PRNewswire/ -- Blue Lava Wireless, a leading publisher of entertainment products for wireless devices, today announced it has developed the official version of Tetris for QUALCOMM's Binary Runtime Environment for Wireless(TM) (BREW) platform.

Tetris is a simple, highly addictive, real-time puzzle game and the most widely played computer game of all time. Tetriminos are simple geometric shapes, each made of four blocks that fall into a well, the Matrix, which the player manipulates as they fall. When blocks are arranged in complete horizontal rows, they are removed from the Matrix, and points are scored.

"We are truly excited about bringing Tetris to BREW operators and their subscribers around the world," said Henk B. Rogers, president, Blue Lava Wireless. "QUALCOMM has pioneered a great development environment that is perfectly suited to games like Tetris."

"Blue Lava, publisher of one of the most popular and well-known games ever created, is a tremendous addition to our line-up of BREW publishers and developers," said Mike Yuen, director of product management, BREW Developer Relations, QUALCOMM Internet Services. "By developing Tetris for the BREW platform, the company is providing Tetris fans, young and old, the opportunity to download and play this classic game, anytime, anywhere, on BREW-enabled wireless handsets."

Deployments of the BREW solution continue as operators throughout the world join Verizon Wireless and ALLTEL in the United States, KTF in South Korea, KDDI in Japan, and China Unicom in commercializing BREW-based services. The Joint Venture between Telefonica Moviles and Portugal Telecom plans to roll out BREW services to subscribers in Latin America in March 2003, and U.S. Cellular has launched a BREW user trial. More than 40 BREW-enabled handset models have been offered to consumers worldwide and more than 40 device manufacturers have indicated their interest in the BREW platform.

QUALCOMM's BREW platform is a thin application execution environment that provides an open, standard platform for wireless devices. The BREW platform is part of a complete, end-to-end solution for wireless applications development, device configuration, application distribution, and billing and payment. The complete BREW solution includes the BREW SDK(TM) (software development kit) for developers, the BREW applications platform and porting tools for device manufacturers, and the BREW Distribution System (BDS) that is controlled and managed by operators -- enabling them to easily get applications from developers to market and coordinate the billing and payment process. Operators' BREW-based services will enable consumers to customize their handsets by downloading applications over the air from an operator's application download server. The BREW platform is a product of QUALCOMM Internet Services (QIS), a division within the QUALCOMM Wireless & Internet (QWI) Group of QUALCOMM Incorporated.

About Blue Lava Wireless

Blue Lava Wireless, based in Honolulu, Hawaii, develops and publishes mobile entertainment content. Founded in 2002, Blue Lava is the publisher of the #1 mobile game of all time "Tetris." The company is focused on bringing the best games for the casual gaming community to wireless platforms everywhere. For more information visit our Web site at www.bluelavawireless.com .

QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW is a trademark of QUALCOMM Incorporated. All other trademarks are the property of their respective owners. Tetris®; (C) Elorg 1987-2003. All Rights Reserved.

For further information, please contact: John Ray, +1-407-682-1554, jray@bluelavawireless.com, or Peter Ryu, +1-808-539-3688, pete@bluelavawireless.com, both of Blue Lava Wireless.




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Source: Blue Lava Wireless
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