It's called "American Idol"....it started out with a PR about a guy buying a shell and then the new company buying rights to the Elvis Presley Estate.
We all laughed....thought the PR was bogus.
Looked the guy up and he was a billionaire. A year later he started a show called "American idol" The symbol has changed and the players since. But the point is...stocks are a vehicle to do acquisitions and expand.
If the CEO has Pixar, Dreamworks connections he needs to grow his gaming business. How can you expand? Through targeted acquisitions.