It's not all that atypical. Often--and I think it's the case with KMAG--a few longs are in close touch with the CEO. They get replies to their emails, and their phone calls are answered. Essentially, the CEO uses them as unofficial spokespeople. They communicate with their own friends among the rest of the longs. Generally speaking, no one dares to challenge them, because that might mean being cut out of the Inner Circle.
They're willing to be endlessly forgiving. A FedEx notice stuck to the office door for two weeks? Not a problem!
The CEO calls himself "Jeffrey Reid" in connection with KMAG, and "J. Duncan Reid" as president of his silver company? Perfectly normal!