The Rising Influence of Rising Affluence

[DewDiligence]

China’s coffee market is embryonic:

http://www.bloomberg.com/news/2012-10-16/nestle-to-battle-starbucks-over-chinese-portioned-coffee-market.html

With Chinese consumers drinking only three cups of coffee per capita each year, compared with 604 for the French, the companies are wagering that there’s latent demand in cities such as Shanghai, where rising wealth is whetting appetites for western luxuries. Mondelez International Inc., (MDLZ) the snacks and coffee business spun off from Kraft Foods Inc., is also considering introducing its Tassimo coffee maker in China.