The Rising Influence of Rising Affluence

[DewDiligence]

They are doing much more business in Latin American and Central and Eastern Europe where the taste is more similar to their brands.

True.

The challenge to expand beyond that is they have to adjust to local taste. For example, Oreo cookie became the best selling cookie in China only after it changed recipe to suit local taste.

Here’s a case in point—green tea Oreo:


:- )