Unless I'm wrong, Apple doesn't subscribe to the TCG standards so it isn't required to adopt the TPM opt in position. It's looking to protect it's intellectual property and make it's music subscriptions. Exactly, the original purpose of Wave....
Everything is it's opposite. The company that never worked with the tcg USES AND PROFITS MOST.
The question is are their keys to manage and how many graphics designers will need to attest that their being non hackers before they can use the Apple network? And of course, how and who manages those keys?