The Rising Influence of Rising Affluence

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McCormick: Pinterest offers brands ‘more authentic and compelling’ ways to engage with consumers

Spices and seasonings giant McCormick is looking for new ways to engage with consumers via an expanded presence on photo sharing website Pinterest - the third-largest social media site after Facebook and Twitter - says its boss.

http://www.foodnavigator-usa.com/Business/McCormick-Pinterest-offers-brands-more-authentic-and-compelling-ways-to-engage-with-consumers