The emails came the day after. I remember that very well. I didn't buy that day just cause I thought they were screwing with us. But APS are the masters of creating doubt, specially at the start of a promo. Every promo I can remember always have something.
NSRS...They stated we are starting a pre-promotion and will release officially in a week or something like that.
SNPK...Started with the AWSR fiasco, then Pennypic released SNPK, and the next day APS got on board.
GWBU...mysterious email with the website banner pops up a few days before. Real banner pops up on their website, and the next day confirmation email.
Now we have something similar. They keep playing with us and we keep falling for it. They are the best at what they do.