China's relentless urbanization will induce more of its citizens to open their wallets. By 2020, about 850 million Chinese will live in urban areas, up from 650 million in 2010, says a McKinsey study. One in every five city-dwellers will be a first-generation migrant, and the range of goods catering to this urban sprawl makes brand choices a bigger individual statement. From Shanghai to Shenzhen, you are what you wear, where you shop, and what you drive.
Also the branded (generic) drugs that you take.
See #msg-71084341 (including the embedded links at the bottom) and the chart in #msg-56438958 for related info.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”