NICE, which advises the state-run National Health Service on the treatments that represent value for money, refused to back Zelboraf for approval after the first consultation in June [#msg-76635851]. Roche offered to cut the price of the drug, which costs about 1,750 pounds ($2,734) a week in the U.K. The average duration of treatment is seven months, which would cost 52,500 pounds, NICE said. The amount of the offered discount is confidential, the authority said.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”