Here is my take: The promo was not sought after nor intended to benefit Vern. His huge block of shs is restricted. It really didn't matter if Vern was ready, big investors wanted to turn their low cost shs into cash. Need lots of volume to do that. Hire a promo company and cash out. Vern on the other hand is trying to make it a legitimate going concern. It's going to take some time. Although news and the cc will move the stock, it;s the next quarterly filing that will be the tell.