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Re: biotech jim post# 143806

Wednesday, 06/13/2012 5:57:55 PM

Wednesday, June 13, 2012 5:57:55 PM

Post# of 257253
I agree with MRK that scheduling isn’t a major differentiator. Although scheduling might affect the initial sales uptake a little, insomnia drugs ultimately sell based on how well they work. For instance, no amount of marketing by Wyeth (and, later, by two other companies) was able to make Sonata a commercial success because the efficacy just wasn’t there.

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