The Rising Influence of Rising Affluence

[DewDiligence]

Re” HNZ sales in emerging markets

HNZ may not be doing much in Africa…

The exception is Egypt, where Ketchup is surprisingly big. All told, HNZ’s biggest emerging markets are China and Indonesia, where the company offers a wide array of global and local brands (#msg-61388094).

In India, HNZ has big sales for a line of child-nutrition products called Complan (http://www.heinz.co.in/about-brand/complan-child-growth.aspx ). In Russia, Ketchup is very big, but the product line needs to be expanded. HNZ got a late start in Brazil, but sales there are growing rapidly thanks to the Quero acquisition.