The Rising Influence of Rising Affluence

[DewDiligence]

The big difference between our markets and the rest of the world is the size of the packaging. A family size box of Ritz in the U.S. is 3 or 4 (22 cracker) slugs while overseas a 'family pack' equals about one slug.

True; moreover, in poorer countries such as India, some consumer-products companies sell extremely small sizes—sometimes enough for only a single use—because some shoppers literally purchase their consumer goods one day at a time.