I compared the Plan of Operation and Current Activities and Operations of the September 2011 10-Q, the December 10-K and the March 10-Q for any additions or changes to the verbiage. December’s 10-K appears that Mark had a hand in writing (it was filed April 6). He mentions, among other things, the usage paradigms of the flat screen 3D displays, which “are currently very expensive and low quality.” And that our CSpace technology “is a better fit and more advantaged” for industry specific system level products, of course, via the third major wave in the future. December’s language differs from September’s 10-Q and is unchanged in the March 10-Q.
What I didn’t know or at least understand that we, for some time, have had adequate means of recording 3D objects and accompanying patents and technologies that ‘capture.’ However, we don’t necessarily have the best means of ‘displaying’ those captured 3D images. That I did know. Consequently, we will narrow our focus “to developing 3D display technologies, intellectual property protecting those technologies and products that incorporate those technologies.” Excellent! Sounds good to me! Go, Display!
With that said, it’s a given that we have adequate means of recording – capturing – 3D objects and we’re going to focus on the ‘display’ side – right? Yes, no doubt. However, what do you think of this? “ We also plan to 1) establish strategic partnerships with the owners or licensees of certain existing 3D recording technologies and 2) as appropriate integrate our technologies and/or products into existing industry specific system level products.” What?! We’re planning to partner with the owners/licensees of 3D “RECORDING” technologies, too! I thought it was all about DISPLAY!
Maybe you guys caught this, but this dual focus of commercializing the complete spectrum of ‘capture and display’ went right over my head – and if you did, congratulations! But our entering this second wave flat screen 3D usage paradigm just got a little more interesting – at least, to me. And we’re going to do it with OUR technology and offshoot products entered into industry system levels and apparently ride out the minor waves.
Okay, here’s what I happened upon the other day and put two and two together after reasoning the above.
I was googling the ‘best flat screen 3D tech’ trying to find the company with technology as good as our own and found this read from April 2011: "This is the best autostereo display I've seen to date" stated Steve Schklair, CEO of 3ALITY, "For certain commercial applications, the 3D Fusion ASD is ready now, and this technology for the home is a lot closer than I previously thought… Also this: No other 3D ASD company has technology, which will support live camera feeds. This is an Exclusive feature of the 3DFMax 3DTV platform.
Is this THE technology as compelling as our own? Is it just about live camera feeds? I don’t know, here’s some more from the article. But get this. This is about the other side – capture.
3ALITY Digital, (now 3ality Technica) a long time leader in 3D broadcast has taken this opportunity to introduce their NEW line of 3D hardware and software products. As a leading 3D broadcast technology company, their technical expertise is second to none. 3DFusion is honored to have the opportunity of working with Steve Schklair and the 3ALITY Digital crew for this Live 3D camera capture historic event. “Their advanced 3D production tools will revolutionize 3DTV, and their state of the art technology solutions are a major advancement for 3DTV” stated Blumenthal.
And finally this: Now, for the first time ever the 3ALITY state of art 3D video camera capture technology and a 3DFMax ASD, “Perfect Picture” display technology are being presented as a complete television industry package…
Could it be our Board will be asked to approve Mark’s early market entry and partnership strategies for a complete television industry package based on the validation of potential downstream customers? Again, I don’t know. But here’s the article.
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