The Rising Influence of Rising Affluence

[DewDiligence]

More on PG’s hit from the devaluation in Venezuela:

http://www.reuters.com/article/2012/04/27/procter-idUSL2E8FR1MP20120427

…in Venezuela, where P&G sales are worth an annual $1 billion, new regulations forced the company to cut prices by as much as 25 percent, according to Chief Financial Officer Jon Moeller. Venezuela froze prices on 19 key goods in December in an attempt to combat inflation.

Unfortunately, Venezuela had accounted for more than 1% of PG’s global sales, which is a higher proportion than for most multinational consumer-products companies.