MKC—An article in Investors Chronicle (a UK publication) says, “…you could characterise McCormick as levying a tiny and unnoticed tax on eating” (#msg-74972919).
I think this is a clever way of looking at MKC's business model and is consistent with the observation at the top of #msg-74701516 that increasing global affluence leads to higher protein consumption, and most protein foods require the kind of seasoning that MKC specializes in.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”