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ecig observer

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ecig observer

Re: newmedman post# 1454

Wednesday, 04/25/2012 6:11:29 PM

Wednesday, April 25, 2012 6:11:29 PM

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Lorillard not only purchased Blu Cig but, by extension and through the settlement, they purchased a license. They are now the only US tobacco company with a license for the e-cig technology that has been granted patents. Keep in mind, this is not a material transaction from Lorillard's perspective. $135 million represents less than 10% of the cash on their balance sheet at 3/31/12.
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