Good point re the boost to GDP from an aging population (up to a point). Kids don't have much income to spend.However, as we’ve just seen with the Nestlé-PFE deal, parents are more than willing to shell out top dollar for high-quality child nutrition. p.s. In India, HNZ is one of the main beneficiaries of this trend with a line of products called Complan: http://www.heinz.co.in/about-brand/complan-child-growth.aspx .